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- Industry:Aesthetic & Laser Clinic / Healthcare
- Clients:Zenth Pore Specialist
- Solution:Landing Page Design, Build & Lead Capture
- Date:05/27/2024
- Developed at:Connaq
Projects Summary
Client Needs:
Zenth Pore Specialist has been treating enlarged pores, acne and acne scarring in Malaysia since 2000, and now runs seven branches across the Klang Valley. The pitch rests on a single claim most people have never heard: that enlarged pores are the root cause behind congestion, blackheads, acne, papules and the scarring that follows — so before the clinic can sell a treatment, it has to teach the visitor why their own explanation is wrong.
Service Provide
The specific services delivered on the Zenth Pore Specialist landing page:
- Landing Page Design
- Web Development
- Booking Form & Lead Capture
- Conversion Tracking
My Approach:
I designed and built the page as a teaching sequence that ends in a booking. It opens on real client results, names the root cause, walks the pore from enlargement through blockage to scarring, then introduces the treatment only once the problem is understood. A head-to-head against commercial lasers does the persuading, the RM118 entry price does the rest, and the booking form sits at the top of the page so nobody has to scroll back for it.
Challenges
The primary challenge was earning the right to make a claim. The whole argument depends on a premise the visitor arrives disagreeing with, so the education has to land before any product appears — but stretch it too far and the booking never happens. Each stage had to carry its own diagram, stay readable on a phone, and hand the reader to the next one.
Results / Success Metrics
What the landing page delivers for Zenth's pore-treatment campaign:
- Education-first funnel: results → root cause → pore progression → treatment → booking
- Head-to-head comparison against commercial lasers carrying the persuasion
- RM118 entry offer with the booking form fixed at the top of the page
- Client transformations, before-and-after grid and five named testimonials as proof
- Seven Klang Valley branches and award badges presented as trust signals
Most people arrive certain their skin problem is hormones or hygiene. The page has to change their mind before it can sell them anything — so the diagrams come first, the laser comes second, and the booking is never more than a scroll away.
Web Developer at Connaq
