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- Industry:Orthotics / Health & Wellness
- Clients:FitArch
- Solution:Landing Page Design, Build & Lead Capture
- Date:06/15/2025
- Developed at:Connaq
Projects Summary
Client Needs:
FitArch has been fitting custom orthotic insoles in Malaysia since 2009, using a free nationwide door-to-door foot-arch assessment as its way in. The difficulty is that almost nobody searches for an orthotic insole — they search for the pain: an aching lower back, sore shoulders, a child whose legs look wrong. Very few connect any of it to their feet, so a conventional product page had nothing to convert.
Service Provide
The specific services delivered on the FitArch campaign landing page:
- Landing Page Design
- Elementor Development
- Lead Capture Forms
- Conversion Tracking
My Approach:
I designed and built a single long-form page that works backwards from the symptom. It opens on pain the visitor already has, traces it down through knee, hip and lower back to the arch, then covers the three arch types before a product is mentioned. The free RM128 arch test is the only ask, carried at every scroll depth by a sticky booking badge, an inline form and a downloadable self-assessment for anyone not ready to book.
Challenges
The primary challenge was length. The argument only lands if the visitor follows a five-stage chain — symptom, cause, arch type, remedy, offer — and every additional section is another place to drop out. The page had to stay readable in Simplified Chinese on a phone, hold attention through a physiological explanation, and keep the booking within reach at any point without nagging.
Results / Success Metrics
What the landing page delivers for FitArch's free arch-test campaign:
- Single-page funnel: symptom → cause → arch type → remedy → free assessment
- One conversion goal throughout — the RM128 foot-pressure test — reachable at any scroll depth
- Elementor Pro lead form capturing name, email, phone, state and enquiry type
- Google Tag Manager container in place for campaign and conversion tracking
- Downloadable self-assessment as a secondary capture for visitors not ready to book
Nobody searches for an insole. They search for the ache in their back. The whole page is built on that gap — start where the visitor already is, and walk them down to their feet.
Web Developer at Connaq
