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- Industry:Aesthetic & Laser Clinic / Healthcare
- Clients:Nox Clinic
- Solution:Web Design, UI/UX & Content Structure
- Date:10/15/2024
- Developed at:Connaq
Projects Summary
Client Needs:
Nox Clinic is a Malaysian aesthetic, skin and laser group running three branches — Austin and Pelangi in Johor, Kuchai in Kuala Lumpur — with five doctors and a treatment list running past twenty procedures. The catalogue resists a single ordering: a visitor might arrive knowing the device they want, or knowing only the concern that brought them, and rarely both.
Service Provide
The specific services delivered across the Nox Clinic site:
- Web Design
- UI/UX Design
- WordPress Development
- Content Structure
My Approach:
I built the site so the same catalogue is reachable two ways — by modality (energy-based devices, injectables and threads) and by body area (face, skin quality, body and hair, health and wellness, skin diseases). A guided “not sure what suits you” route catches everyone else, and each of the three branches carries its own appointment path.
Challenges
The primary challenge was making twenty-plus treatments navigable without overwhelming a first-time visitor. Names like HIFU, Pico Laser and Regenera Activa mean nothing to most people arriving, so the structure had to work for someone who knows only their concern, not the procedure — while staying consistent across three branches and five doctor profiles.
Results / Success Metrics
What the site delivers for Nox Clinic across three branches and twenty-plus treatments:
- Treatment catalogue cross-indexed two ways — by modality and by body area
- Three branches (Austin, Pelangi, Kuchai) each with their own appointment path
- Guided treatment-finder route for visitors who know the concern but not the procedure
- Five doctor profiles integrated into the treatment journey
- WordPress and Elementor build the clinic team can extend without developer support
Twenty treatments, three branches, five doctors — and most people arriving know only that something bothers them. The job was not to list the catalogue, it was to make sure a stranger could find their way into it.
Web Developer at Connaq
