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- Industry:Bereavement Care / Funeral Services
- Clients:Nirvana Malaysia Group
- Solution:Web Design, SEO & Bilingual Content Structure
- Date:08/15/2024
Projects Summary
Client Needs:
Nirvana Malaysia Group is a bereavement care specialist representing Nirvana (富贵) memorial parks across the Klang Valley. Two things make the brief unusual: almost every visitor arrives in distress, often at night, and the audience is split across English and Chinese — frequently within the same family. A conventional brochure site fails both — it buries the one thing an urgent visitor needs, and forces a language choice on people in no state to make one.
Service Provide
The specific services delivered across the Nirvana Malaysia Group site:
- Web Development
- UI/UX Design
- SEO & Content Structure
- Bilingual Content Structure
Our Approach:
We built a bilingual-by-default site where every label, service and price appears in English and 中文 together, so no one has to choose a language first. Structure follows intent rather than the org chart — a 24-hour emergency route to WhatsApp from any screen, published package pricing, and the four memorial parks surfaced as their own entry points.
Challenges
The primary challenge was serving urgent and pre-planning visitors from the same pages without either feeling neglected. Funeral pricing is sensitive to publish, and the service tree — one-stop funeral, columbarium, burial plot, NV Seed and pet memorial — had to stay navigable in two languages without splitting into a separate site per language.
Results / Success Metrics
What the site delivers for families reaching Nirvana Malaysia Group, in either language:
- Bilingual by default — every service, package and price paired in English and 中文 on the same page
- 24-hour emergency route to WhatsApp reachable from any screen
- Published package pricing for funeral, columbarium and burial plot instead of enquiry-gated quotes
- Four Klang Valley memorial parks surfaced as individual location entry points
- WordPress and Elementor build the team can update without developer support
Most people arrive here on the worst night of their life, and half of them are reading in a different language to the other half. Everything we built answers one question first: who do I call, right now — in whichever language you happen to be reading.
iRevamps
