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The Hard Parts Are Not Technical
Setting up an online store has never been easier. Setting up one that is profitable after payment fees, shipping, returns and advertising has never been harder.
Most e-commerce projects that fail in Malaysia do not fail because the technology broke. They fail because the unit economics were never calculated, or because the operational load of packing and dispatching was underestimated by an order of magnitude.
Work out the margin per order before you choose the shopping cart.
Before choosing a platform, it is worth modelling what happens at fifty orders a day. If that scenario breaks your business, the platform choice is irrelevant.
Checkout abandonment is usually a symptom rather than a cause. Unexpected shipping costs, forced account creation and limited payment options account for far more lost orders than any design flaw.
Where Orders Are Lost
These are the recurring failure points we find when auditing underperforming Malaysian storefronts.
- Shipping cost revealed only at the final step
- No FPX or e-wallet option at checkout
- Forced registration before purchase
- Stock levels not synced with physical inventory
- Mobile checkout requiring horizontal scrolling
